Beauty Icon NYC

Beauty services

Prices start at $250 per person

Number of beauticians: 50

Styles: Natural, Romantic, Trendy

About Beauty Icon NYC

Beauty Icon NYC

Wedding Hair & Makeup Services NYC

Beauty Icon NYC, founded by true natural beauty lover, is your premier destination for exquisite bridal beauty. With personalized services and a commitment to perfection, we bring dreams to life on your special day. Welcome to a world where elegance meets expertise.

WE ARE PASSIONATE ABOUT HELPING WOMEN DRAW OUT THEIR NATURAL BEAUTY BY CUSTOMIZING MAKE UP APPLICATION, AS WELL AS A HAIR STYLE TO EACH WOMAN'S UNIQUE FEATURES. EVERY WOMAN IS BEAUTIFUL AND SHOULD FEEL BEAUTIFUL ON THEIR SPECIAL DAY

Best of Zola 2025
Best of Zola 2024

Services

Service categories

  • Hair
  • Makeup

Services & specialties

  • Available for touch-ups (hourly)
  • Children’s services
  • Multi-day events
  • Pre-wedding beauty prep
  • Blowouts
  • Hair accessories
  • Hair trials
  • Styling for short hair
  • Styling with hair extensions
  • Updos
  • Full spectrum skin tone matching
  • Hypoallergenic makeup
  • Makeup trials
  • Natural makeup (complexion only)
  • Tattoo coverage/body makeup

Specialty styles

  • Natural
  • Romantic
  • Trendy

Real wedding inspiration featuring Beauty Icon NYC

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Reviews

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4.9 out of 5

12 reviews

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  • Gorgeous hair and makeup!

    •Verified review
    •Lisa Z.•Oct 14

    Nina (hair) and Coco (makeup) at Beauty Icon made me feel the most beautiful I have ever felt for my wedding day. Right from the start, Beauty Icon replied to my inquiry quickly and thoroughly. I wrote out what I wanted, and they sent me an email reply that set expectations clearly and from the start. I’ll admit, I was nervous about booking hair and makeup before I met with my artists. I do not wear makeup normally, and in the past, I’ve had hair stylists tell me my hair is too soft for my desired look. But my family and friends assured me I should not do my own makeup, so after reading a lot of reviews, I landed on Beauty Icon. Before I booked, I was able to get on the phone with their owner, Liza. Liza was sweet, patient, and offered me really thoughtful guidance. I opted to do a trial of my hair and makeup to see what direction I wanted for my wedding. I opted to work with Nina (hair) and Coco (makeup), who were absolutely fabulous! I arrived at the Beauty Icon midtown studio, and both women worked on me so carefully and thoughtfully. I showed Nina some hair inspiration, and she immediately reassured me that we could achieve my look. I showed Nina some inspiration photos, she asked questions to ensure she understood my vision, and then went to work. She checked in at various points, making sure I was happy with where she put my hair part and she listened to my feedback. The result was absolutely beautiful! My hair stayed in place all day! I had similar inspiration photos for makeup that I showed Coco, and she also talked me through my vision. When I told her I don’t wear makeup on a daily basis, she asked me really thoughtful questions about how I felt about certain products, like foundation or bronzer. Coco was really gentle on my face, and super thoughtful. Every few swipes during my trial, she asked me to check into a mirror to see what I thought. I was able to share my preferences, and Coco listened and took notes. You can tell that both of these women take such pride in her work. By the end of my trial, I felt so beautiful, and I felt like the best version of myself. My hair and makeup looked exactly how I envisioned it. I didn’t have much feedback, but the artists answered my questions thoroughly and kindly. On the morning of my wedding, I was exhausted. Nina and Coco both arrived on time to my hotel and their presence helped me to feel at ease. I invited my mom and aunt along with me, and they also got their hair and make up done. Nina (hair) and Coco (makeup) both consulted my mom and aunt on what their normal routine looks like, what they wanted done. They were treated with such warmth and kindness. When it was my turn, the artists went to work, referencing the notes they took during my trial. And both the hair and make up turned out perfectly. What’s more- my hair and makeup lasted all day!! My makeup did not crease and was vibrant through the end. My hair stayed in place in the loose waves I loved - despite having a very humid day and outdoor ceremony! Nina was able to style all of our hair so it would look perfect during our ceremony and photos. Even though my mom and I had to walk a few blocks from the hotel to our venue. I am so impressed. I joked with Coco that I should do my makeup more often because I felt so vibrant after she worked on me. I would love to work with Nina and Coco again for my hair and makeup. I highly recommend these artists and Beauty Icon as a whole.

  • Hair and Makeup for Bride

    •Verified review
    •Alexa E.•Sep 3, 2025

    I can’t recommend Anna P enough! I had to nag the assistants to get contract questions answered but they were better after the contract was signed. The quality of their work was amazing. My makeup artist Anna P. was incredible - she was so sweet and talented, and I felt like I looked perfect on our wedding day. Be prepared for some extra fees if you want to use hair extensions or other add-ons.

  • A wonderful job

    •Verified review
    •Katie J.•Aug 7, 2025

    Sasha did my trial and wedding-day makeup and hair, and Daria joined on the day-of to do beauty for my bridesmaids and family. The Beauty Icon management team I worked with beforehand was one of the most communicative and clear of any vendor I had. During the trial, Sasha tested out multiple hairstyles and really listened to what I wanted. I sent feedback after, and she not only remembered it on the day of—she nailed it. My makeup was perfect and lasted all day. Sasha and Daria were both fantastic with family members who don’t normally wear makeup, and everyone looked and felt great.

  • Bride

    •Verified review
    •Alina•Jan 9, 2025

    Liza’s team was amazing! They made everyone look so beautiful and so natural. They were easy to work with and REALLY wanted to make sure they executed on my vision. Highly recommend

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